Category
Fashion
Platforms
Year
2024
Category
Fashion
Platforms
Year
2024
The Challenge
Theo needed to build brand awareness ahead of their new collection launch while establishing themselves as a go-to destination for elevated everyday fashion.
Theo needed to build brand awareness ahead of their new collection launch while establishing themselves as a go-to destination for elevated everyday fashion.
As an emerging fashion brand, Theo struggled to cut through the noise in a crowded market and needed a strategy to build anticipation and drive pre-orders.
As an emerging fashion brand, Theo struggled to cut through the noise in a crowded market and needed a strategy to build anticipation and drive pre-orders.
Our Strategy
We created a multi-platform campaign combining lifestyle photography with behind-the-scenes content, focusing on the stories behind each piece and the women who wear them.
We created a multi-platform campaign combining lifestyle photography with behind-the-scenes content, focusing on the stories behind each piece and the women who wear them.
Our strategy included influencer partnerships with micro-influencers who embodied Theo's aesthetic and values, creating authentic content that resonated with their target audience.
Our strategy included influencer partnerships with micro-influencers who embodied Theo's aesthetic and values, creating authentic content that resonated with their target audience.
The Results
New Followers
Engagement Rate
Website Traffic

Free Stuff
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Click the button below to enter your business details. Awal will then go ahead and record a 3-min video going over how we'll get your business into the top 3 within 90 days.
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Free Stuff
Get A Free Analysis Right Here
Click the button below to enter your business details. Awal will then go ahead and record a 3-min video going over how we'll get your business into the top 3 within 90 days.
The video doesn't cost you anything.

Free Stuff
Get A Free Analysis Right Here
Click the button below to enter your business details. Awal will then go ahead and record a 3-min video going over how we'll get your business into the top 3 within 90 days.
The video doesn't cost you anything.